Marketing Research and Plan for E-commerce Travel in Indonesia Proposal

Marketing and Plan for E-commerce Travel in Indonesia - Research Proposal Example In efforts to mitigate levels of competition by individual organizations, online research strategies such as web analytics have been created. Web analytics delves on collecting, measuring and analyzing web data to facilitate comprehension of web efficacy consequently leading to web usage optimization (Cutroni, 2010, p.1). This has enabled computations of highly essential information such as market size, growth rate, and relative stage of development. Additionally, web research advancements such as web analytics have enabled organizations in highly competitive industries such the travel industry to compare their performance against competitors in a bid to retain relevance (Burby and Atchison, 2007). Effective market plans are heavily dependent on accurate market research in determining crucial aspects such as target group and the general market status. The travel and tourism industry is a major backbone and contributor of economic development in many countries such as Indonesia. For example, the tourism and travel industry in Indonesia contributed about 9.2 % of gross domestic product (GDP) in 2013 and was expected to have an increment of 7.5% of GDP in 2014 (Scowsill, 2014). This implies that tourism and travel industry is a relatively large industry in Indonesia. Additionally, the expected increments in relation to GDP are indicators of the growing market. The increased growth rate of tourism and travel industry is facilitated by increment in number of tourists visiting Indonesia. According to World Bank data on tourism, there has been a constant increment on the number of tourists visiting Indonesia from 2010 al through to 2012 (The World Bank). Moreover, development of the tourism and travel industry has facilitated growth of organizations within its territory such as hotels and travel agencies such as MyGlobalTrip. Although the levels of utilization of the internet are relatively low, increased focus by travel agencies is